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The Hairy Hooligans are the central Viking tribe in both the Books and the Franchise.

In the books, throughout their history, they've either lived on the Isle of Berk or the Island of Tomorrow. Their current Chief in the books is Stoick the Vast, and his son Hiccup Horrendous Haddock III is the current King of the Wilderwest.

Culture and Customs

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Unlike the movie, the Hairy Hooligans have trained dragons before the life of Hiccup Horrendous Haddock III, and kept them as pets to hunt with or fish with. In fact, to be an official member of the tribe, one must find a dragon, capture it, and train it during the Dragon Initiation Program.


Although the Hooligan Tribe has no official prominence above the other tribes, it has been the effective leader of the entire archipelago since the days of Hiccup Horrendous Haddock I. Almost every King of the Wilderwest rose from the Hairy Hooligans, and even after the kingdom disintegrated the Hooligans' exceptional Bashyball skills allowed them to consistently dominate proceedings at the Thing.

Hooligan Salute

The Hooligan Tribe has an official salute, describe in How to Be a Pirate.

DEATH OR GLORY!" yelled Stoick the Vast, performing the complicated Hooligan salute, which consists of making a slitting motion across your own throat while letting out a fart like a clap of thunder.
  — Book 2  

Hooligan Hoorah

Hairy Hooligan Members yell congratulations to another tribe member by chanting their name three times, followed by three "ughs". This is demonstrated in "How to Be a Pirate" when Snotlout find Grimbeard the Ghastly's treasure chest on the Isle of the Skullions.

  — Hooligan treasure-seekers to Snotlout  

Hooligan War Cry

The Hooligan War Cry is a simple "YAAAAAAAAAH!" screamed at enemies during battle of boarding ships. The Viking Novices may learn this yell during trail runs of 'Boarding-Enemy-Ships' lessons against Peaceable fishing boats.


And when a Hooligan loses his temper, he REALLY looses it. A Hooligan in a rage yells so loudly it makes his ordinary yelling sound like a baby's lullaby.
  — Book 3  

Unlike many other Viking tribes, the Hooligans did not keep slaves or even prisoners. In How to Be a Pirate after winning the "Battle Aboard the Lucky Thirteen", the Hooligans released their Outcast prisoners "with typical generousity".

Hooligans have lived on Berk ever since the day when the Great Hairybottom landed on its shores and lost his boot in the bog, declaring that there will be barbarians in the archipelago as long as his boot remains in the bog. The Hooligan National Anthem commemorates that event.

The Hooligans run a Pirate Training Program and a shorter Dragon Initiation Program on the Isle, to teach the Tribe's children topics ranging from 'Badd Sppeling' to 'Frightening Foreigners'. It is unclear what the Hooligans actually do for a living apart from fighting, but the abundance of fish in Hiccup's diet suggests an economic base.

Hooligans are forbidden from learning Dragonese, the language of dragons. They are also forbidden from learning any foreign languages.

Hooligans do not, I repeat, DO NOT, speak Latin. Hooligans don't talk to dragons either. Or write books about them.
  — Stoick in Book 3  

Facial Hair, especially on adult males, appears to be an important symbol of masculinity, maturity, and heroism to the Hooligans, and presumably other Viking Tribes in the Barbaric Archipelago. Cutting hair and beard on a Hooligan is a very shameful and embarrassing event, and is used as punishment. Even touching one's beard uninvited is a serious transgression.

A beard was a Hooligan's pride and joy. The redder, the hairier, the tanglier the better, as far as the Hooligans were concerned. It was a terrible insult to lay so much as a finger on another Viking's beard - let along pin him to the wall with it.
  — Book 3, when a Roman pins Gobber to a wall with an axe by his beard  

Red hair is particularly valued by the Hooligans, and is considered "Heroic" and may be a sign of a leader or great warrior.

Political System

Berk is a monarchy, led by a chief. It is worth noting, however, that although the chief has no legal checks on his power, Hooligans are unlikely to carry out unpopular orders. The current chief was Stoick the Vast who lived in the Hooligan Village with his son, Hiccup, and his wife, Valhallarama, until the little isle's population was enslaved and removed. But after the second dragon war, Stoick and the rest of the Hooligans returned to Berk to rebuild.

Though the Hooligans operate as a Chiefdom, the tribal elders have power to make decisions, or at least hold powerful advisory positions to the Chief. And example is the Elder Huddle seen in How to Train Your Dragon, deciding the fate of the Viking novices for failing the Dragon Initiation Test.

As Stoick details in How to Speak Dragonese, Viking chiefs are expected to carry out their duties in specific ways.

A Chief feels no pain. A Chief feels not fear. A Chief must be above mere weak, personal feelings.
  — Stoick in Book 3  

Chiefs do not get too much advantage over other tribe members as "Viking are used to fairly simple living conditions. A Chief just has a larger hut than everybody else", according to Book 3.

Chieftains of Many Generations (In Order)

Notable Members


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