Talk:How to Train Your Dragon: The Hidden World/@comment-26945139-20180607200401/@comment-34260863-20180607223404

They did the same thing with Kung Fu Panda 2, which wound up being a very dark and emotional story. DreamWorks movies aren't marketed that great, from what I've seen.

...That being said, I actually think this trailer was plenty dark. More emotional than anything else; I was sniveling before the video even hit its two-minute mark. :'D The humor that was in the trailer broke up the sentimentality quite nicely, I personally think. I was laughing through the tears by the final clip.